Goldsmiths website, for Valentine's Day … Originally in Ancient Rome, 14th February was the established day to honour the Roman God, Juno. Ever since the ritual of choosing one's partner for the coming year was introduced on this day by St Valentine himself, 14th February has been synonymous with romance between two lovers.

At Goldsmiths you'll find the most amorous Goldsmiths range to date! Whether stunning diamond heart pendants is the best way to fuel your flame or one of our intense amethyst February-birthstone's is the way to their heart, Goldsmiths store has the perfect gift for you at Valentine's - and any other time of year too.

• Shop at Home with JD Williams • Waitrose & Partners • Great Universal Essentials, UK • Mothercare • Chums Menswear • Chums Menswear • Car Insurance • Affordable Executive Office Space

Goldsmiths offer a wide and diverse range of jewellery, ranging from nine to eighteen carat yellow, rose and white gold; platinum, diamond set and designer ranges too. However, besides finding the perfect jewellery at Goldsmiths, you'll also find the perfect consumer guide to buying jewellery. The Goldsmiths consumer guide contains some of the basic information you should know before you begin purchasing jewellery; including how to buy a diamond, the Four C's, birthstones and gem stones, caring for your jewellery and the different types of metals that Goldsmiths use to create their special pieces.

With more than 200 years of jewellery expertise at your command, and armed with the invaluable Goldsmiths jewellery buying guides, you have the knowledge and confidence to choose, evaluate and purchase that perfect piece of jewellery for every occasion. Whatever jewellery you purchase from Goldsmiths, one thing is certain - you won't be disappointed!